SEO
SEO (Search Engine Optimisation)
Definition
SEO is the practice of optimising a website to rank higher in search engine results pages (SERPs), increasing organic (non-paid) traffic.
Full Explanation
Search Engine Optimisation involves improving both the technical aspects of your website and its content to make it more visible to search engines like Google and Bing. A well-optimised website earns higher rankings for relevant search queries, driving more qualified visitors without paying for each click.
Why SEO Matters for Your Business
Businesses that rank on page one of Google receive over 90% of all organic search clicks. SEO is a long-term investment that compounds over time, delivering sustainable traffic and leads.
Related Terms
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