SEO
Local SEO
Definition
Local SEO is the process of optimising your online presence to attract more business from relevant local searches on Google and other search engines.
Full Explanation
Local SEO focuses on appearing in the 'Local Pack' (the map results that appear for location-based searches) and organic rankings for searches with local intent. Key tactics include Google Business Profile optimisation, local citations, and earning reviews.
Why Local SEO Matters for Your Business
46% of all Google searches seek local information. For businesses with a physical location or service area, local SEO is often the highest-ROI digital marketing investment available.
Related Terms
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