SEO
Backlinks
Definition
Backlinks (also called inbound links) are links from one website to another. Search engines treat backlinks as votes of confidence, the more high-quality backlinks a page has, the more authority it carries.
Full Explanation
Not all backlinks are equal. A single link from a trusted, authoritative website (like the BBC or Forbes) is worth far more than dozens of links from low-quality sites. Building backlinks through PR, guest posting, and creating link-worthy content is a core off-page SEO tactic.
Why Backlinks Matters for Your Business
Backlinks remain one of Google's top three ranking factors. Websites with strong backlink profiles consistently outrank competitors for competitive search terms.
Related Terms
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