Advertising
PPC (Pay-Per-Click Advertising)
Definition
PPC is an online advertising model where advertisers pay a fee each time one of their ads is clicked, buying visits to their site rather than earning them organically.
Full Explanation
PPC advertising platforms like Google Ads and Microsoft Ads allow businesses to bid on keywords and display ads at the top of search results. You only pay when someone clicks your ad. Well-managed PPC campaigns deliver immediate traffic and are highly measurable.
Why PPC Matters for Your Business
PPC is the fastest way to drive targeted traffic to a website. Unlike SEO, results are near-immediate. It is ideal for new businesses, product launches, or any scenario where speed matters.
Related Terms
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