Marketing
CRO (Conversion Rate Optimisation)
Definition
CRO is the process of increasing the percentage of website visitors who complete a desired action such as filling in a form, making a purchase, or calling your business.
Full Explanation
CRO uses data, user research, and A/B testing to understand why visitors are not converting and to systematically improve website elements such as headlines, CTAs, forms, and page layout to increase the conversion rate.
Why CRO Matters for Your Business
Doubling your conversion rate effectively doubles your revenue without increasing traffic. CRO ensures you extract maximum value from existing marketing spend.
Related Terms
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